
So you could earn a higher YouTube CPM just by living in a specific country. Those products will likely cost more in the U.S., which means advertisers will pay more to have them appear (as ads) in a video. What does this have to do with your YouTube CPM? It simply means companies advertise different products and services on an American channel versus an Indian channel. That means the average American has seven times more money to spend.

According to, the average disposable income is $3,258.85 per month for Americans and $452.11 per month for Indians. The American cost of living is higher than most countries. If you live in the U.S., this is something you already know. The Geographic Location Listed on Your Channelĭid you know that where you live determines how much money you make on YouTube? Some countries have a larger economy than others, and that abundance translates to YouTube. With that in mind, here are six factors that increase or decrease your YouTube CPM. Go to the analytics page to see your CPM and estimated monetized playbacks. You can find all this data in the YouTube Studio. But as you can see, YouTube didn’t monetize all of those views. In this example, the creator has 68,216 views on their channel (for a specific time period). It shows how many views were actually monetized on your channel. In the YouTube Studio, there is a metric called estimated monetized playbacks.

This is a best-case scenario because not every “view” on YouTube is monetized. After that, subtract a healthy amount for taxes. YouTube takes a 45% cut, which leaves you with $467.50. That's a nice profit, but only a portion of it goes to your bank account. So for example, if one of your videos gets 100,000 views and the CPM is $8.50, the video’s total revenue is $850. CPM (cost per millie) is the amount of money advertisers pay per 1,000 views.
